Not because he's made more money and achieved more fame than most people, and has a way to finance the passions that fuel his legacy; not because he has buildings and cable stations named after him …
At 72 years young, Ted Turner is a legacy role model because of his attitude.
It's summed up in this statement: “I’m still working on [my legacy],” says Turner. “I haven’t finished yet.” Per this recent Forbes magazine article, Turner has already done a LOT of good in his business life, and he has personal causes, too.
Rather than a bucket list of personal adventures, Turner has a list called his "11 Voluntary Initiatives" – which he keeps folded up in his wallet. Symbolically, that's a nice marriage of idealism and money – which makes for legacies with the biggest impact. We should be so lucky to have more people publically articulating and working to bring about such promises.
Compliments of his article "Real Cowboys Protect the Planet" posted at the blog NurtureNatureProject.com, here they are:
1. I promise to care for Planet Earth and all living things thereon, especially my fellow human beings.
2. I promise to treat all persons everywhere with dignity, respect, and friendliness.
3. I promise to have no more than one or two children.
4. I promise to use my best efforts to help save what is left of our natural world in its undisturbed state, and to restore degraded areas.
5. I promise to use as little of our nonrenewable resources as possible.
6. I promise to minimize my use of toxic chemicals, pesticides, and other poisons, and to encourage others to do the same.
7. I promise to contribute to those less fortunate, to help them become self-sufficient and enjoy the benefits of a decent life including clean air and water, adequate food, health care, housing, education, and individual rights.
8. I reject the use of force, in particular military force, and I support the United Nations arbitration of international disputes.
9. I support the total elimination of all nuclear, chemical, and biological weapons, and ultimately the elimination of all weapons of mass destruction.
10. I support the United Nations and its efforts to improve the condition of the planet.
11. I support renewable energy and feel we should move rapidly to contain greenhouse gases.
I couldn't have written a better list to reflect my own convictions. Even with a far smaller financial portfolio, I hereby affirm that I'll do my best to fulfill all these items as well. And I'll add one more: "I promise to do my best to develop resources and deliver services to help anyone interested in building their own sustainable legacy project that makes a positive difference in the world". That makes it an even dozen for me … while I work on a few additional ones that are currently percolating around in my head.
I'll keep you posted. Let me know what's on your list, or comment if you want to adopt this one, too. If you want to take me up on my #12 promise, let's have a conversation – schedule a time here!
Cheers, Dolly


Legacy Journal readers, like our clients, tend to be accomplished and successful, mid-career business owners and professionals looking beyond their current work to building “what’s next.” Not for retirement, that is mostly a foreign word and applies perhaps to finances but not to life and work in the world. While financial independence – minding your business – is definitely a part of what’s next, continuing to be productive – minding your profession – is as well. Some need to get businesses or professional practices set up in a way that frees them to focus on what’s next, and some have already done that or are in the process. Others feel stuck or lost, or just can’t see what’s next after being so immersed for so long in what has made them successful to begin with.
Maybe there are some things you need to clean up and get complete with. Maybe there are some things you want to do for you – like take the time to work out, read, write or learn something new. These are things you can do now, and finding the time is just about letting go of things that are not yours to do.
Develop and engage in pleasing routines you may not otherwise because it seems too indulgent. (Be a little indulgent!) Listen to soothing music and just relax and breathe and “just be” for a bit, without doing anything. Fill the open space that appears in your mind with gratitude for all the good in your life. Create a new exercise routine, and stay with it. Walk in a beautiful park on a regular basis at a similar time each day and learn what nature has to teach. Visit a labyrinth and engage in a moving meditation – or participate with a group in a gentle yoga class. Now’s the time to be gentle with the current you, while the “new you” is forming and getting ready to emerge.

There is much to do and many ways to set a course for good in this world! And
Last year, journalists called it “the most widespread day of political action in the planet’s history”! Citizens in over 180 nations staged actions on International Day of Climate Action to demand a quicker response to climate change. The New York Times covered it on the front page. In Times Square people watched images of this movement flood in from every corner of the world on jumbo-tron screens. More than 5200 separate events were held around the globe. “These are the kinds of crowds that turn out for rock stars or charismatic politicians, but instead they are rallying around a scientific data point, they’re asking our leaders to lead — to pay attention to scientific reality, not political convenience” said founder, Bill McKibben. He has grown his legacy through a book, and
Husband and wife team, Nicholas D. Kristof and Sheryl WuDunn created a legacy in the form of
They say good things come in small packages. Great legacies often start small … and young. Emily Goldstein was a senior at Atherton High School in Louisville, Kentucky, when she and her partner Brandie Farkas were chosen among 16 teens from around the world to study polar bears in the Arctic. She and her partner, Brandie Farkas, both volunteers at the Louisville Zoo, entered the
No effort is too small, no one is too young or too old to start their Legacy Project! From a local community project to a global enterprise, the difference is only a matter of scale built on your unique desires and circumstances. It all starts small, an empassioned idea coupled with action— and even tiny first steps can grow to planetary dimensions.